Beedie Ambassador Logo

This past semester, I had the opportunity to work at the Beedie School of Business on a co-op term. While working on a poster, I was actually surprised that the Beedie Ambassador Program didn't actually have a logo!

I took it upon myself to help create a logo. Starting with a few initial sketches, I kind of got attached to one and started to develop it. Throughout my term, my coworkers and I have closely followed the branding guidelines but for this logo, it didn't really fit. Once I got the ok to change fonts, It was all about narrowing down and finding fonts that would modernize the program.